About Purrstainable
PurrStainable was created because cat litter shouldn’t cost the earth - literally or financially.
After years of using heavy, dusty clay cat litter, we realised just how much waste it creates and how little transparency there is around its environmental impact.
Most people don’t know that clay litter is strip‑mined from the ground and ends up in landfill, where it never breaks down. We wanted a cleaner, kinder alternative for our home, our rescue cat Pumpkin, and the planet.
If you’re curious about why we moved away from clay, you can read more about the differences in our cat litter FAQ’s here →
We set out to create something cleaner, lighter and genuinely more sustainable. Our plant‑based tofu cat litter is made from renewable materials and designed to reduce waste while delivering reliable clumping, strong odour control and everyday practicality. No gimmicks. No exaggerated claims.
Just a biodegradable, low‑dust cat litter that works - and does better by cats, owners and the environment.
If you’d like to explore our full range of eco‑friendly cat litter, you can visit our shop.
The idea started with Pumpkin and a simple question: why isn’t there a cleaner, kinder alternative to clay litter? That question became the foundation of PurrStainable - a brand built on honesty, performance and accessible sustainability. We believe the best tofu cat litter should be straightforward, transparent and genuinely effective.
We’re not here to reinvent cat care. We’re here to improve it in a way that feels responsible and easy to adopt. That’s the standard we hold ourselves to, and it’s the reason PurrStainable exists.
If you want to learn more about our story, please follow on our socials →
Ready to Chat?
Need support or want to chat about PurrStainable? Drop us a message.